Business as Usual is Dead
When consumption ignores limits, collapse is the only outcome.
A personal comment by our co-founder
Seven out of nine planetary boundaries have already been breached. These boundaries define the safe operating space for humanity — thresholds in Earth’s systems such as climate, biodiversity, and freshwater. Crossing them means destabilizing the foundations that make life as we know it possible. It is not just an academic concept*; it is the red flashing light on the dashboard of our civilization.
Entrepreneurs cannot ignore this. If business models continue to erode ecosystems, they will collapse under their own weight. Responsibility does not stop at quarterly results. The real responsibility is to design companies that operate within planetary boundaries — because only then can they endure and contribute to long-term prosperity.
This message is painful, even if it doesn’t come as a surprise. What hurts most is that politics and industry continue to resist facing these facts. Looking away is no longer an option — acting within planetary limits is not just about the costs of delay, it is what we owe to the future.
At COSMICGOLD, we see our role as leveraging technology and business models to regenerate our life-support systems. An economy that destroys its planetary foundation has no future. Entrepreneurs who understand this will shape the ones that do.
